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In my opinion, life is like a game tennis. No matter if you have a match point against. The important thing is to play every ball as if it were new, without thinking about the previous game balls and balls without thinking about the next game.

Make every ball count.

The ball can come in either given or bad because we can come to the right or the reverse, but the ones who decide how we are going to hit just us.

rival Forget, forget the public and simply know yourself. Know your weaknesses and strengths, your belief system and values, and perfect what you need to hit the ball just the way you want.

you going to be a returner ball? Are you going to adjust to the lines? Will you make left or going to hit hard? Are you going to go to the net to make a volley? Are you going to throw left, right or center? Or just going to let the ball pass by hoping that is going to go long?

The meaning of life is reduced to just answer the question: how want to hit the ball?

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Culture and Market

I am relieved to know that the English swallow fewer dogmas ("stories") of the Catholic Church today

• only 21% of the English believe in hell two years ago was 27%
belief
• that Jesus was God or Son of God has fallen from 47% to 43% of
• born of a virgin, 41% to 34%;
• his resurrection, from 43% to 38%. However

me very concerned that there is a 33% believing that what they are and what you will be written in the stars (of course, the constellations Hasco time are not 12, but 13 ).

This is published by the newspaper today PUBLIC , and drawn from extensive surveys conducted in 2007, 2008, 2009 and 2010. Do

only change some other superstitions?

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is clear that there has always been a conflict between culture and market, but in these times of mercantilism so exacerbated, the "cultural producers" do not want to miss the slightest opportunity to benefit .

The war between the defenders of the culture as a social good, as a "common good " and the defenders of the culture as a merchandise As a product profitable, is served.

On Tuesday December 21 was adopted at the Commission of Economy and Finance of Congress Sustainable Economy Act (LES). Not as lucky called "Law Sinde" actually the first final provision of the same SLE who proposed the amendment of Law 34/2002 of July 11, Services Information Society and Royal Decree 1 / 1996 of 12 April, which approved the Consolidated Copyright Act.

Throughout that day, before the open of the situation, and especially the late afternoon, it was found the result of voting, social networking could live a very intense confrontation between the two groups I mentioned above.

Some leading "artists" of this country as Ramoncín, Alejandro Sanz, Alex de la Iglesia, etc, (one of a more unfortunate than others) left the sight of their nakedness. For example A. Sanz wrote in his account on twitter: "What cowards English politicians are not going to vote Sinde Act because it is unpopular ... Cowards and hypocrites." What happened next was the same as Perez Reverte when Moratinos.

I say, it is clear that an artist has the right to live of their work, but what is your job?. Is happening in these very commercialized, some ... graceful intend to live the story, and so one lucky singer who has given birth to a hit song, she wants to live the rest of your life and receive money every time someone listening, whatever the circumstances: at home, in a pub, in the barbershop, a wedding, what their dreams?.

I can not agree with them. Course, not agree with some professional hacking, such as those who are dedicated to record movies in theatrical release for upload to download sites and get benefit from it. Have you seen?, Went back on the word profit.

Actually the problem with this world is the wealth . Yes, I'm serious. That is, the problem is that people want to get rich. And indeed, those people never have enough. All patients should be reminded what he said Epicurus over 2000 years Want to be rich? Well, not so keen on increasing your wealth, but your greed decrease.

back to artists who seek to charge each time we hear his song, "I have stopped to think what would happen if reclaim plumbers charge for each time they open the faucet repaired, or does if the builders do the same for every time he climbed the ladder that they helped build?. etc, etc, etc.

If a painter does not charge me for every time that I look at your picture, why do some singers want to get paid for every time I hear your song? It is logical that if they come to sing to my city, I pay to hear live, but not otherwise. Their greed of being poisoned.

Another thing worse would be the cultural brokers (read SGAE and others), but I will refer to them now to complete this page of expletives. Maybe some other time to do so. Before, I shall devote some time to look in the dictionary of synonyms appropriate to the most common words that come to my head to refer to them and make them less dirty.

also likely that such obscure words would not be good at this blog on a black background.

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bothering me I

The word is undoubtedly the most precious gifts that humans enjoy. As such it is an indispensable tool for understanding reality, it is necessary to name things before you get to understand them.

word also is the best tool for dialogue, and through him, a source of enrichment of reason.

However, we can not forget that the word is best environment for the humbug, for deception.

In its first use, the word is the logos ; as DRAE says: " speech that gives reason things." In its second usage, the word would story, stories, history, as the same dictionary says the third of the terms (among other meanings): " relationship any adventure or event," up story . "

I make these introductory remarks to discuss a paper I read these days titled "Storytelling " and which I recommend reading. Its literal translation would something like "storytelling." Its author is the French writer, member of the Research Center for the Arts and Language, Christian Salmon .

At first, I have to admit, I had trouble understanding what it was that the storytelling, but the examples that the author makes throughout the book on its use in advertising, business management, politics, even in war, I have clarified its meaning.

The story is an ancient form, really primitive, to transmit knowledge and experience. Above all is perhaps the most attractive and surround it. All civilizations have relied on a more story or less fantastic to explain their origin. The Book of Gilgamesh, the Mahabharata, the Odyssey, the Old Testament, and so on, are examples.

All or almost all the literature, not just the story, is based on the story to take us to an unreal world, often wonderful, but invented. However, what is undoubtedly beautiful in literature can become an instrument of manipulation in other areas. And they have realized that the rulers of this world.

In recent decades, and an ever more glaring in recent years, political candidates during campaigns electoral treat less to explain his program to discuss their goals and their commitments, that tell a compelling story. His interest is none other than us consumers of their speech, guests for a day of your product, our vote in your bottom line rule for four years.

In the world of advertising has been the same. At first the emphasis was on more or less objective qualities of products. But that has changed. Years ago in these markets so hyper you are looking for advertising is enveloped in a story that makes us associate a product with certain values.

These a scam that aims to unite the story they tell us (associated with our dreams, our desires), in order to sell. Perfumes, cars, yogurt, become magically in love, safety and health.

In the words of Salmon: "The countless stories producing propaganda machine are training protocols, domestication, whose goal is to take control practices and appropriate knowledge and desires of individuals. Under the vast accumulation of stories produced by modern societies, the birth of a new narrative order presiding over the formatting of the wishes and the spread of emotions (...)".

We know that both the language of advertising as the policy is false, but how much it costs to escape its influence!.

I ask you again someday right time?

Until that arrives, a tip: do not believe anything when you come with stories.